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Association of Texas Professional Educators (ATPE)

Website Rebuild for a Growing Membership

Scope: Website Rebuild, CRM Integration, and E-Commerce

Details
ATPE needed a website to reflect its new branding and deliver a better user experience across it's membership base.

Strategy
Establish a responsive new site that offers easier access to resources for existing members and a streamlined interface for all users. It also had to deliver efficient membership enrollment and renewal processes, enhance marketing efforts and provide a wider expanse of support.

Highlights
The Kentico CMS implementation delivered a custom ecommerce component for ATPE Store, which included integration with CyberSource to allow payment processing. Multi-step forms were implemented so ATPE content administrators can manage, modify and update using simple WYSIWYG editors.

Tailored roles and permissions were established to ensure that users (both internal CMS and site members) had the correct member account information and role-specific content.

The site was integrated with a legacy CRM (Microsoft Dynamics) and CyberSource to enable member payment processing and authorization.