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Visit San Antonio Website/Properties Rebuild

Global Data Architecture to Support Multiple Websites

Scope: Multi-site CMS Implementation, Data Integrations, Strategy

Details
The San Antonio Convention & Visitors Bureau (SACVB) is the second largest CVB in the United States. In a down economy and with cities competing for travel revenue, SACVB was looking for a unique online user experience that would engage users on a deeper level than just providing marketing information about the city and its offerings. Adaptdev worked with agency partner, Proof Advertising, during the full site redesign and continues to perform monthly maintenance and enhancements tasks.
 

  • Performed a full technology discovery to identify all relevant systems and data points to define a long-term environment that would consolidate data sources and simplify their publishing processes
  • Full implementation of Kentico CMS platform to consolidate multiple sites into single platform
  • Content personalization based on Facebook ‘likes’ and site preferences
  • Drag and drop itinerary builder
  • Social integration
  • Integration with TripAdvisor, Ares Booking, EBMS database, City of San Antonio payment system and Gigya social login platform
  • Site Localization (content published in multiple languages)
  • Multi-site content sharing to other SACVB properties