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United Heritage Credit Union

Brand Updates with a Responsive Site

Scope: Responsive Website Rebuild, Systems Integrations

Details
In an era where credit unions are beginning to parallel banks in look and functionality, United Heritage Credit Union engaged Adaptdev to modify their website. The overall goal was a full-site redesign on the Kentico CMS platform that modernized the company by working towards this trend. The hope was that the updated site would increase new member acquisition, enhance member experience, boost website traffic, better engage its users, and increase loan applications.

Strategy
The overarching question for this project was how to tap into and engage a younger, more wide-ranging audience; the answer lied in making everything more mobile. However, UHCU wanted to avoid a mobile application. Because of this, Adaptdev had to redesign the website to work just as well on a cell phone or tablet as it would on a computer. This meant making the website more responsive and collapsible — ensuring the site's range of capabilities didn't diminish when viewing it from a mobile device and making sure that zooming in and out didn't disable the user from any content. To make things easier for the credit union as well, Adaptdev looked to make the website easier to manage by aiming toward simpler content management tools. Another aspect was making sure that third-party banking tools could be used through the site in a secure manner. For this project, Adaptdev partnered with 97 Degrees West, a local marketing strategies company.

Highlights
Using a complete implementation of the Kentico CMS platform, the end-result provided UHCU with a site that had a fully responsive design, a blog with moderation tools, and social sharing. Customers were able to interact with the site using multi-step, easy-to-use online forms and simple, third-party financial calculators to assist in their banking needs. For more transparency, Adaptdev also worked with UHCU to implement a way for customers to leave ratings and reviews. As a result, after the site was launched, UHCU began to see traffic skew more toward the mobile side. The website worked so well that it won the “Kentico Site of the Year – Financial Services” award in 2013.